A single-color application of the Ironway Outdoors logo. Ironway Outdoors is a land management company; they help property owners develop their land for a variety of uses, including hunting, fishing, agriculture, and birdwatching. They also assist with conservation...
Final files for this project were provided in a variety of color breakdowns; this one was my favorite. Good Life Highway is a YouTube channel and lifestyle blog dedicated to full-time RV living, started in late 2019. The contributors, both retired winery owners, are...
A full-page print ad from the 2019 Great Lakes Equestrian Festival program guide, created during my time as Interim Marketing Manager; we wanted the ad to be somewhat generic, while still touching on at least one of Oryana's key differentiators. Variations of the same...
The new Wildwood Carpentry logo, applied to stationary. The "W" icon references dovetailing, a joinery technique in woodworking. I was introduced to this project by Greenlight Marketing; the client was a new woodworking venture in Traverse City, Michigan. Greenlight...
The new North Boardman Lake District logo, printed on light-pole banners along 8th Street in Traverse City. In 2015, a group of Traverse City residents and business owners decided to organize. The organization was dubbed the North Boardman Lake District; its goal was...
One of several logo concepts presented for Oryana's Green Grocer Initiative project; this one took 1st place in the Logo Wave Awards in Fall 2020. It was also featured in an article on logo design by Design Rush. Oryana Community Co-op, like many food cooperatives,...
A billboard ad created for the campaign, featuring The Redhead's "Salt Your Sweet" nut mix. Oryana Community Co-op’s 2019 “Give Local” holiday advertising campaign was informed by several internal discussions amongst the co-op’s outreach and marketing staff....
The final Traverse Connect logo, mocked up in its horizontal orientation on stationary. In early 2019, I worked with the Traverse City Area Chamber of Commerce to refine their visual assets. This included re-working the organization's main logo, and the creation of...
A half-page print advertisement layout created for Pragmatech. Pragmatech wanted help showcasing their in-home technology mentorship services for seniors and retirees; I collaborated with Jared, the owner, to create this ad copy and layout. It ran in the January 2020...
The top portion of the Apples on 8th event poster, featuring both the NOBO wordmark and the new Apples on 8th logo. When the long-awaited re-opening of Traverse City's 8th Street finally arrived in fall 2019, the North Boardman Lake District began organizing a...