Good Life Highway Logo

Good Life Highway Logo

Final files for this project were provided in a variety of color breakdowns; this one was my favorite. Good Life Highway is a YouTube channel and lifestyle blog dedicated to full-time RV living, started in late 2019. The contributors, both retired winery owners, are...

“Youth in Armor” Scratchboard Illustration

“Youth in Armor” Scratchboard Illustration

The completed, colorized "Youth in Armor" scratchboard illustration. I've always been fascinated by engraving & woodcutting illustration styles; this project was a personal foray into the Claybord or "scratchboard" medium, which achieves a similar effect. Claybord...

Chamber Advocacy Logo

Chamber Advocacy Logo

The reversed (light-on-dark) version of the Chamber Advocacy logo, applied to stationary. In early 2019, I worked with the Traverse City Area Chamber of Commerce (now Traverse Connect) to refine their visual assets. This included re-working the organization’s main...

Wildwood Carpentry Logo

Wildwood Carpentry Logo

The new Wildwood Carpentry logo, applied to stationary. The "W" icon references dovetailing, a joinery technique in woodworking. I was introduced to this project by Greenlight Marketing; the client was a new woodworking venture in Traverse City, Michigan. Greenlight...

Assorted Advertising for Oryana Community Co-op

Assorted Advertising for Oryana Community Co-op

A full-page print ad from the 2019 Great Lakes Equestrian Festival program guide, created during my time as Interim Marketing Manager; we wanted the ad to be somewhat generic, while still touching on at least one of Oryana's key differentiators. Variations of the same...

Traverse Connect Logo Update

Traverse Connect Logo Update

The final Traverse Connect logo, mocked up in its horizontal orientation on stationary. In early 2019, I worked with the Traverse City Area Chamber of Commerce to refine their visual assets. This included re-working the organization's main logo, and the creation of...

Pragmatech Print Advertisement

Pragmatech Print Advertisement

A half-page print advertisement layout created for Pragmatech. Pragmatech wanted help showcasing their in-home technology mentorship services for seniors and retirees; I collaborated with Jared, the owner, to create this ad copy and layout. It ran in the January 2020...

Apples on 8th Logo, Event Posters

Apples on 8th Logo, Event Posters

The top portion of the Apples on 8th event poster, featuring both the NOBO wordmark and the new Apples on 8th logo. When the long-awaited re-opening of Traverse City's 8th Street finally arrived in fall 2019, the North Boardman Lake District began organizing a...