A full-page print ad from the 2019 Great Lakes Equestrian Festival program guide, created during my time as Interim Marketing Manager; we wanted the ad to be somewhat generic, while still touching on at least one of Oryana's key differentiators. Variations of the same...
The new North Boardman Lake District logo, printed on light-pole banners along 8th Street in Traverse City. In 2015, a group of Traverse City residents and business owners decided to organize. The organization was dubbed the North Boardman Lake District; its goal was...
A billboard ad created for the campaign, featuring The Redhead's "Salt Your Sweet" nut mix. Oryana Community Co-op’s 2019 “Give Local” holiday advertising campaign was informed by several internal discussions amongst the co-op’s outreach and marketing staff....
A half-page print advertisement layout created for Pragmatech. Pragmatech wanted help showcasing their in-home technology mentorship services for seniors and retirees; I collaborated with Jared, the owner, to create this ad copy and layout. It ran in the January 2020...
The top portion of the Apples on 8th event poster, featuring both the NOBO wordmark and the new Apples on 8th logo. When the long-awaited re-opening of Traverse City's 8th Street finally arrived in fall 2019, the North Boardman Lake District began organizing a...
This type composition was displayed on posters, table tents, postcards, and television screens across the Northwestern Michigan College Campus, as well as being shared to social media. Twice a year (Pre-COVID, at least), the NMC Magazine publishes an issue of...
Directional signage for the waste receptacles in the Oryana Cafe. Oryana Community Co-op, like many food co-ops, has a reputation for being very conscientious with regards to waste management and environmental impact. For this reason, the Oryana Cafe uses a diverse...
Oryana is proud of the emphasis it places on local products (produce in particular); I was fortunate to have access to a robust selection of photo assets which featured local farmers. Every year at their General Ownership Meeting, Oryana Community Co-op provides...
The first ad in Oryana's 2018 Thanksgiving campaign. Just before the idea for this campaign came together, Oryana had sent out a pre-Thanksgiving coupon mailer. It had several cut-out coupons that were valid for different products within different date ranges, and it...
