A single-color application of the Ironway Outdoors logo. Ironway Outdoors is a land management company; they help property owners develop their land for a variety of uses, including hunting, fishing, agriculture, and birdwatching. They also assist with conservation...
Final files for this project were provided in a variety of color breakdowns; this one was my favorite. Good Life Highway is a YouTube channel and lifestyle blog dedicated to full-time RV living, started in late 2019. The contributors, both retired winery owners, are...
The new Wildwood Carpentry logo, applied to stationary. The "W" icon references dovetailing, a joinery technique in woodworking. I was introduced to this project by Greenlight Marketing; the client was a new woodworking venture in Traverse City, Michigan. Greenlight...
The new North Boardman Lake District logo, printed on light-pole banners along 8th Street in Traverse City. In 2015, a group of Traverse City residents and business owners decided to organize. The organization was dubbed the North Boardman Lake District; its goal was...
One of several logo concepts presented for Oryana's Green Grocer Initiative project; this one took 1st place in the Logo Wave Awards in Fall 2020. It was also featured in an article on logo design by Design Rush. Oryana Community Co-op, like many food cooperatives,...
The final Traverse Connect logo, mocked up in its horizontal orientation on stationary. In early 2019, I worked with the Traverse City Area Chamber of Commerce to refine their visual assets. This included re-working the organization's main logo, and the creation of...
The top portion of the Apples on 8th event poster, featuring both the NOBO wordmark and the new Apples on 8th logo. When the long-awaited re-opening of Traverse City's 8th Street finally arrived in fall 2019, the North Boardman Lake District began organizing a...
The final Birdsfoot Native Nursery logo, applied to apparel. This very quickly became my favorite t-shirt. Birdsfoot Native Nursery is a plant nursery in Northern Michigan. The owners, Blythe Webster and Garrett Noyes, specialize in growing Michigan-native genotypes...
The reversed (light-on-dark) version of the Chamber Advocacy logo, applied to stationary. In early 2019, I worked with the Traverse City Area Chamber of Commerce (now Traverse Connect) to refine their visual assets. This included re-working the organization’s main...
The re-designed Northwest Michigan Arts & Culture Network logo, applied to stationary. In one of my final semesters of school, my peers and I were assigned pro-bono work with local nonprofits. The Northwest Michigan Arts & Culture Network — an organization...
