Good Life Highway Logo

Good Life Highway Logo

Final files for this project were provided in a variety of color breakdowns; this one was my favorite. Good Life Highway is a YouTube channel and lifestyle blog dedicated to full-time RV living, started in late 2019. The contributors, both retired winery owners, are...

Chamber Advocacy Logo

Chamber Advocacy Logo

The reversed (light-on-dark) version of the Chamber Advocacy logo, applied to stationary. In early 2019, I worked with the Traverse City Area Chamber of Commerce (now Traverse Connect) to refine their visual assets. This included re-working the organization’s main...

Wildwood Carpentry Logo

Wildwood Carpentry Logo

The new Wildwood Carpentry logo, applied to stationary. The "W" icon references dovetailing, a joinery technique in woodworking. I was introduced to this project by Greenlight Marketing; the client was a new woodworking venture in Traverse City, Michigan. Greenlight...

Traverse Connect Logo Update

Traverse Connect Logo Update

The final Traverse Connect logo, mocked up in its horizontal orientation on stationary. In early 2019, I worked with the Traverse City Area Chamber of Commerce to refine their visual assets. This included re-working the organization's main logo, and the creation of...

Apples on 8th Logo, Event Posters

Apples on 8th Logo, Event Posters

The top portion of the Apples on 8th event poster, featuring both the NOBO wordmark and the new Apples on 8th logo. When the long-awaited re-opening of Traverse City's 8th Street finally arrived in fall 2019, the North Boardman Lake District began organizing a...

Birdsfoot Native Nursery Logo

Birdsfoot Native Nursery Logo

The final Birdsfoot Native Nursery logo, applied to apparel. This very quickly became my favorite t-shirt. Birdsfoot Native Nursery is a plant nursery in Northern Michigan. The owners, Blythe Webster and Garrett Noyes, specialize in growing Michigan-native genotypes...

Green Grocer Initiative Logo

Green Grocer Initiative Logo

An unused concept for Oryana's Green Grocer Initiative logo project. Oryana Community Co-op, like many food cooperatives, has long held environmental stewardship to be one of its core tenets. In fact, it's right in their mission statement: "...to provide high-quality...

Northwest Michigan Arts & Culture Network Logo

Northwest Michigan Arts & Culture Network Logo

The re-designed Northwest Michigan Arts & Culture Network logo, applied to stationary. In one of my final semesters of school, my peers and I were assigned pro-bono work with local nonprofits. The Northwest Michigan Arts & Culture Network — an organization...

Leadership Grand Traverse Logo

Leadership Grand Traverse Logo

The final version of the Leadership Grand Traverse logo, embossed on a leather folio. During one of my last semesters in design school, my classmates and I were assigned pro-bono work with several of the area's nonprofit organizations. Myself and two other teammates...